Content Design and Writing
Insinger de Beaufort
The Space Between
Annual Review
with Aquarium Writers
Design by Dietwee
WINNER
EUROPEAN DESIGN AWARD
GOLD AWARD
CREATIVITY
GOLD AWARD
GRAPHIS DESIGN ANNUAL
NOMINATION
CANNES DESIGN LION
THE BRIEF
The production of the 2006 review coincided with a rebranding exercise which had identified the concept of discovering value.
The bank wanted a book which stressed the restless curiosity in its cultural make-up to demonstrate that this was an organisation that dug deeper, questioned orthodoxies; an adaptive, resilient business in a rapidly changing world.
THE SOLUTION
The Space Between examined the blurred areas between categories, meanings and objects, where concepts are unrecognized or repressed.
The concept tied in closely with the client's avowed aim of discovering value in financial markets. It was both informative and entertaining.