Content design
Writing
Trafigura LLP
Website rebuild
Design by Merchant Marketing Group
THE BRIEF
This leading global commodity trading and logistics house is developing its public profile to reflect its growing international influence. Trafigura wanted a web presence that acknowledged its status as a thought leader and highlighted its pivotal role in international energy, non-ferrous and bulk commodities trading.
THE SOLUTION
GoTell worked closely with Trafigura's communications team to elicit and distil wide-ranging technical information from the company's trading and chartering experts. The website structure presents easily navigable, straightforward content aimed at trading partners, stakeholders and other interested parties.